Brand Identity and Digital Presence for ISS Club
Brand Identity and Digital Presence for ISS Club
Brand Identity and Digital Presence for ISS Club
Project Overview
Project Overview
Project Overview
The International Students Society (ISS) is a global network of university-based clubs that aim to address the challenges faced by international students and create a welcoming, inclusive environment. The society focuses on fostering connections between international and domestic students, ensuring a smooth integration into the university community. The ISS clubs are present in various universities worldwide.
The International Students Society (ISS) is a global network of university-based clubs that aim to address the challenges faced by international students and create a welcoming, inclusive environment. The society focuses on fostering connections between international and domestic students, ensuring a smooth integration into the university community. The ISS clubs are present in various universities worldwide.
The International Students Society (ISS) is a global network of university-based clubs that aim to address the challenges faced by international students and create a welcoming, inclusive environment. The society focuses on fostering connections between international and domestic students, ensuring a smooth integration into the university community. The ISS clubs are present in various universities worldwide.
My Role
My Role
My Role
UX Design
UX Design
UX Design
Timeline
Timeline
Timeline
2 Months
2 Months
2 Months
Industry
Industry
Industry
Education (B2C)
Education (B2C)
Education (B2C)
My Goal
My Goal
My Goal
As a designer, my role was to craft a cohesive brand identity for the ISS Club, encompassing the logo, website and other branding elements. The goal was to create a visually compelling and inclusive identity that effectively communicates the ISS Club’s mission and resonates with its diverse target audience.
As a designer, my role was to craft a cohesive brand identity for the ISS Club, encompassing the logo, website and other branding elements. The goal was to create a visually compelling and inclusive identity that effectively communicates the ISS Club’s mission and resonates with its diverse target audience.
Logo Design Process
Logo Design Process
Logo Design Process
Logo for ISS
Logo for ISS
Logo for ISS
The client sought a versatile, meaningful logo for the International Students Society (ISS) that could be adapted across multiple universities globally. The logo needed to symbolize global unity, diversity, and inclusiveness, reflecting the club’s mission to unite international students from various cultures and help them feel welcomed in their new academic environments.
Each university's branch of the society would use the same standardized logo, with the university's name added at the end.
The client sought a versatile, meaningful logo for the International Students Society (ISS) that could be adapted across multiple universities globally. The logo needed to symbolize global unity, diversity, and inclusiveness, reflecting the club’s mission to unite international students from various cultures and help them feel welcomed in their new academic environments.
Each university's branch of the society would use the same standardized logo, with the university's name added at the end.
The client sought a versatile, meaningful logo for the International Students Society (ISS) that could be adapted across multiple universities globally. The logo needed to symbolize global unity, diversity, and inclusiveness, reflecting the club’s mission to unite international students from various cultures and help them feel welcomed in their new academic environments.
Each university's branch of the society would use the same standardized logo, with the university's name added at the end.
Process followed
Process followed
Process followed
Before we get to the final outcome of the project lets take a closer look at ISS
Before we get to the final outcome of the project lets take a closer look at ISS
Before we get to the final outcome of the project lets take a closer look at ISS
Purpose & Functionality
Purpose & Functionality
Purpose & Functionality
The logo should serve as a dynamic and recognizable visual identity for the International Students Society, adaptable to all university branches worldwide. Its primary purpose is to create a unified brand that resonates with both international and domestic students, symbolizing global community and inclusivity.
The logo can be scaled across different mediums whether on digital platforms, print materials, or university merchandise while maintaining its visual integrity and meaning.
The logo should serve as a dynamic and recognizable visual identity for the International Students Society, adaptable to all university branches worldwide. Its primary purpose is to create a unified brand that resonates with both international and domestic students, symbolizing global community and inclusivity.
The logo can be scaled across different mediums whether on digital platforms, print materials, or university merchandise while maintaining its visual integrity and meaning.
The logo should serve as a dynamic and recognizable visual identity for the International Students Society, adaptable to all university branches worldwide. Its primary purpose is to create a unified brand that resonates with both international and domestic students, symbolizing global community and inclusivity.
The logo can be scaled across different mediums whether on digital platforms, print materials, or university merchandise while maintaining its visual integrity and meaning.
Personality
Personality
Personality
The ISS needed to be welcoming, vibrant, and inclusive, embodying the club’s mission of integrating international students into their university community. Its playful yet professional design appeals to students from diverse backgrounds, inviting them to join a broader family that celebrates global unity.
The ISS needed to be welcoming, vibrant, and inclusive, embodying the club’s mission of integrating international students into their university community. Its playful yet professional design appeals to students from diverse backgrounds, inviting them to join a broader family that celebrates global unity.
Color Palette
Color Palette
Color Palette
The color palette was chosen after extensive research on color psychology. This was done to ensure that the chosen colors are in the line with the feelings that the brand evokes in the audience, and thus will send the right message to them.
The color palette was chosen after extensive research on color psychology. This was done to ensure that the chosen colors are in the line with the feelings that the brand evokes in the audience, and thus will send the right message to them.
The color palette was chosen after extensive research on color psychology. This was done to ensure that the chosen colors are in the line with the feelings that the brand evokes in the audience, and thus will send the right message to them.
Color Palette
Color Palette
Color Palette
Logo Suite
Logo Suite
Logo Suite
Website Design Process
Website Design Process
Website Design Process
Objective
Objective
Objective
The objective of the ISS Club website was to create a user friendly and visually engaging platform that reflects the club’s mission of fostering global unity, diversity and inclusion. The website was designed to cater to both international and domestic students, serving as a hub for information, events and connections.
The objective of the ISS Club website was to create a user friendly and visually engaging platform that reflects the club’s mission of fostering global unity, diversity and inclusion. The website was designed to cater to both international and domestic students, serving as a hub for information, events and connections.
The objective of the ISS Club website was to create a user friendly and visually engaging platform that reflects the club’s mission of fostering global unity, diversity and inclusion. The website was designed to cater to both international and domestic students, serving as a hub for information, events and connections.
Problems and Challenges
Problems and Challenges
Problems and Challenges
The ISS Club needed a visually appealing, user friendly website to -
Enhance its online presence to attract and engage more students.
Streamline communication about events, opportunities, and club activities.
Build a sense of belonging and inclusivity for both international and domestic students
The ISS Club needed a visually appealing, user friendly website to -
Enhance its online presence to attract and engage more students.
Streamline communication about events, opportunities, and club activities.
Build a sense of belonging and inclusivity for both international and domestic students
The ISS Club needed a visually appealing, user friendly website to -
Enhance its online presence to attract and engage more students.
Streamline communication about events, opportunities, and club activities.
Build a sense of belonging and inclusivity for both international and domestic students
During the design process, the faces challenges -
Balancing Visual Appeal and Functionality: Ensuring the design was aesthetically pleasing while remaining intuitive and easy to navigate for a diverse audience.
Highlighting Key Features: Making essential elements like events, past activities, and photo galleries engaging and prominent without overwhelming the user.
During the design process, the faces challenges -
Balancing Visual Appeal and Functionality: Ensuring the design was aesthetically pleasing while remaining intuitive and easy to navigate for a diverse audience.
Highlighting Key Features: Making essential elements like events, past activities, and photo galleries engaging and prominent without overwhelming the user.
During the design process, the faces challenges -
Balancing Visual Appeal and Functionality: Ensuring the design was aesthetically pleasing while remaining intuitive and easy to navigate for a diverse audience.
Highlighting Key Features: Making essential elements like events, past activities, and photo galleries engaging and prominent without overwhelming the user.
Solution
Solution
Solution
To overcome the challenges and meet the ISS Club’s objectives, I implemented a design strategy that focused on achieving a balance between visual appeal, functionality, and branding consistency.
To overcome the challenges and meet the ISS Club’s objectives, I implemented a design strategy that focused on achieving a balance between visual appeal, functionality, and branding consistency.
To overcome the challenges and meet the ISS Club’s objectives, I implemented a design strategy that focused on achieving a balance between visual appeal, functionality, and branding consistency.
I designed an intuitive navigation system, with a clear menu guiding users to key sections like the homepage, past events, photo gallery, and games. The layout was clean and user-centric, ensuring ease of navigation while incorporating vibrant design elements to make the website visually engaging. The use of a soft background (Pale Sand #F5E9D7) provided a welcoming aesthetic, while Dark Brown (#2E1603) text and buttons ensured readability and functionality.
I designed an intuitive navigation system, with a clear menu guiding users to key sections like the homepage, past events, photo gallery, and games. The layout was clean and user-centric, ensuring ease of navigation while incorporating vibrant design elements to make the website visually engaging. The use of a soft background (Pale Sand #F5E9D7) provided a welcoming aesthetic, while Dark Brown (#2E1603) text and buttons ensured readability and functionality.
I designed an intuitive navigation system, with a clear menu guiding users to key sections like the homepage, past events, photo gallery, and games. The layout was clean and user-centric, ensuring ease of navigation while incorporating vibrant design elements to make the website visually engaging. The use of a soft background (Pale Sand #F5E9D7) provided a welcoming aesthetic, while Dark Brown (#2E1603) text and buttons ensured readability and functionality.
Essential elements were made prominent without overwhelming the user by creating visually distinct sections. A dynamic homepage featured a carousel for upcoming events with RSVP buttons and sections outlining the club’s mission and recent activities. For past events, I incorporated an simple timeline cards with expandable details, providing an engaging way for users to explore event information. The photo gallery used the same timeline format, with expandable sections showcasing images and links to additional albums, ensuring an engaging and organized display.
Essential elements were made prominent without overwhelming the user by creating visually distinct sections. A dynamic homepage featured a carousel for upcoming events with RSVP buttons and sections outlining the club’s mission and recent activities. For past events, I incorporated an simple timeline cards with expandable details, providing an engaging way for users to explore event information. The photo gallery used the same timeline format, with expandable sections showcasing images and links to additional albums, ensuring an engaging and organized display.
Essential elements were made prominent without overwhelming the user by creating visually distinct sections. A dynamic homepage featured a carousel for upcoming events with RSVP buttons and sections outlining the club’s mission and recent activities. For past events, I incorporated an simple timeline cards with expandable details, providing an engaging way for users to explore event information. The photo gallery used the same timeline format, with expandable sections showcasing images and links to additional albums, ensuring an engaging and organized display.
Information Architecture
Information Architecture
Information Architecture
Wireframes
Wireframes
Wireframes
Typography
Typography
Typography
Color Palette
Color Palette
Color Palette
Grid System and Spacing
Grid System and Spacing
Grid System and Spacing
Final Screens
Final Screens
Final Screens
OUTCOME OF THE PROJECT
OUTCOME OF THE PROJECT
OUTCOME OF THE PROJECT
Designing the ISS Club's website and logo was a transformative experience, both creatively and strategically. The project successfully established a strong brand identity and digital presence for the club, reflecting its mission of fostering global unity and cultural diversity.
Website: A user-friendly, visually engaging platform featuring dynamic sections like events, galleries, and a newsletter, ensuring seamless navigation and active engagement.
Logo: A thoughtfully crafted symbol of global connection, with design elements representing inclusivity and collaboration across cultures
Designing the ISS Club's website and logo was a transformative experience, both creatively and strategically. The project successfully established a strong brand identity and digital presence for the club, reflecting its mission of fostering global unity and cultural diversity.
Website: A user-friendly, visually engaging platform featuring dynamic sections like events, galleries, and a newsletter, ensuring seamless navigation and active engagement.
Logo: A thoughtfully crafted symbol of global connection, with design elements representing inclusivity and collaboration across cultures
Designing the ISS Club's website and logo was a transformative experience, both creatively and strategically. The project successfully established a strong brand identity and digital presence for the club, reflecting its mission of fostering global unity and cultural diversity.
Website: A user-friendly, visually engaging platform featuring dynamic sections like events, galleries, and a newsletter, ensuring seamless navigation and active engagement.
Logo: A thoughtfully crafted symbol of global connection, with design elements representing inclusivity and collaboration across cultures
This project not only amplified the club’s online visibility but also created a space where members could stay connected, informed, and involved. Collaborating with stakeholders, including the PM, added depth to the process, ensuring the design met functional goals while resonating emotionally with users.
This project not only amplified the club’s online visibility but also created a space where members could stay connected, informed, and involved. Collaborating with stakeholders, including the PM, added depth to the process, ensuring the design met functional goals while resonating emotionally with users.
This project not only amplified the club’s online visibility but also created a space where members could stay connected, informed, and involved. Collaborating with stakeholders, including the PM, added depth to the process, ensuring the design met functional goals while resonating emotionally with users.
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